The checkout that paid for itself in a month
Fernloop's new checkout lifted conversion from 3.1% to 4.6%. The design was the easy part. Here is what made the numbers move.
(02) — The note
Written by the people who did the work. Numbers come from client analytics, shared with permission.
A faster checkout isn’t one change. It’s thirty small ones, each measured.
Speed you can feel
We moved the flow to server components and cut 1.4 seconds from time to interactive on a mid-range phone.
Fewer questions
Every field we removed lifted completion. Saved addresses and wallet payments took the form from eleven fields to two taps.
Measured, not guessed
The new flow ran against the old one for three weeks before we switched it on for everyone.
(03) — Keep reading
More from the journal
Process
7 min
How we quote a build in two weeks
A fixed quote needs a fixed scope. Here is the discovery sprint we run before we name a price, and what you get at the end of it.
Case notes
6 min
The checkout that paid for itself in a month
Fernloop's new checkout lifted conversion from 3.1% to 4.6%. The design was the easy part. Here is what made the numbers move.
AI
9 min
Evals before features: shipping AI that doesn't guess
We write the test conversations before we write the prompt. It's slower for a week and much faster for a year.